Avon Management Services
Contact details
Tel: 01733 252510
Email: plhopgood@aol.com
The Company
The Company was established in 1986 as a specialist
Marketing Consultancy and Marketing Research company. Since this time it has
experienced a planned and steady growth, whilst ensuring that all its clients
have been satisfied with the research carried out. It has advised over 400
organisations varying from multinationals to the "one-man band". It has carried
out marketing research work and test marketing for many organisations, including
membership bodies. It was previously a DTI registered consultancy and was ranked
as a five-star company, placed in the top 5% of companies, ranked according to
success in Marketing Plan formulation and implementation, as well as client
satisfaction.
The Consultant
Peter Hopgood has a Masters Degree in Business Analysis
and the Diploma in Management Studies. He has specialised in carrying out
marketing research consultancy and training for the past 15 years. Prior to this
date he held senior marketing management position in industry, being responsible
for both sales operations and large marketing departments. He is a visiting
speaker on marketing subjects at various Universities and Business Schools.
The Clients
Client companies include organisations such as the National
Health Service, ICL, Geest PLC, MB Caradon, CITB, Peterborough Software and
Industrial Cleaning Papers.
As an independent consultant, Peter Hopgood's consultancy projects have
included working with FIRA (Furniture Research Industry Association) for DeCTA
(Developing Countries Trade Agency). This work involved matching the product
capabilities of Jamaican furniture companies to the requirements of the UK
market, culminating in a furniture show for the exhibiting overseas companies.
Peter Hopgood has carried out extensive consultancy work in the Middle East.
He has also managed, taught and advised on a major CDI programme in the South
Pacific during 1994. In 1995, he carried out a major consultancy for the EBRD
for a furniture company in Poland. This involved researching the major markets
of Europe, USA and Japan. A full marketing and company wide analysis was carried
out to enable a major cash injection. Other freelance marketing consultancy has
involved advice across a range of industries, such as steel, fresh produce,
engineering and computers as well as to the public sector (Local Authorities and
the National Health Service).
